MARIE-SOPHIE GERMAIN

With a background that spans both premium brand representation and B2B journalism, I offer unique insight into the dynamics of the global pet market. I’ve worked directly within the industry as Global Promotion Manager for Dennerle, a German company known for its high-end aquarium products. In that role, I handled product communication, launched international social media channels, built communities, and worked with influencers and retailers to boost visibility and sales across several markets. I also created a new trend in the market, following my heart as Creative Representative and Narrative Storyteller.

In parallel, I’ve contributed to respected industry publications like Pets International, Pets Today and Animal Distribution, covering trends, innovation, product development, and consumer behavior. My articles combine clear editorial structure with a deep awareness of the market and its evolving needs.

This work is supported by my experience in media relations, helping brands communicate with the right voice and tone, and advocacy, giving a human face to companies and causes I believe in.

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With hands-on experience in premium pet product promotion, B2B journalism, and public communication, I help companies, publishers, and organizations in the pet industry share their work with credibility, clarity, and care — across languages, audiences, and formats.

📰 B2B Journalism & Trade Communication

• Articles, interviews, and industry insights for trade magazines
• Clear, structured writing tailored for professionals, retailers, and distributors
• Reporting on trends, innovation, consumer behavior, and product development

📣 Media Relations & Brand Visibility

• Supporting product launches and press outreach for pet industry brands
• Writing press materials, talking points, and editorial content
• Representing brands at the intersection of media, audience, and industry
• Nurturing long-term press and partner relationships with trust and consistency

❤️ Advocacy & Public Representation

• Acting as a visible spokesperson and brand voice in the field
• Supporting awareness campaigns and product education
• Representing companies through events, forums, and online engagement
• Giving human presence to brand storytelling and product trust

💬 Community-Facing Communication

• Creating or managing platforms that connect professionals with pet owners
• Building bridges between industry messaging and everyday animal care knowledge
• Engaging audiences in ways that are informative, accessible, and brand-consistent

🌍 Multilingual & Cross-Market Communication

• Writing and editing in French and English, with cultural sensitivity
• Supporting content localization and tone adaptation across regions
• Familiar with both European and international pet product markets

I bring industry knowledge, editorial expertise, and the ability to represent brands — not just as products, but as trusted voices in the world of animal care.

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