Category: Creative Content and Storytelling
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Why I Created the Xenobiology Museum: A Personal Journey Through Alien Fascination
By Marie-Sophie Germain Picture this: Early 1980′, a very young girl, curled up at home with wide eyes, watching Alien flicker on the TV screen from a prized VHS tape my dad brought home, a rare and expensive treasure at the time. The chestburster scene doesn’t make her scream—it makes…
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What If Your Brand Had a Spirit Animal? Reimagining Brand Personas as Mythical Creatures
In the saturated world of digital branding, most content strategies cling to the same old tropes: tone of voice guidelines, buyer personas, mood boards. But what if we asked a more primal—and more fun—question: If your brand were a mythical creature, which one would it be?
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Why Scientists Need Better Storytelling — and How to Get Started
Storytelling, a timeless tool for connection, is emerging as a solution to make science accessible, engaging, and impactful. Drawing on trends in science journalism and educational content, this article explores why scientists need better storytelling and offers practical steps to begin, helping researchers bridge the gap between labs and the…
MARIE-SOPHIE GERMAIN 