MARIE-SOPHIE GERMAIN

From 2014 to 2018, I worked remotely for Dennerle, a German premium aquarium brand, in a custom-created role: Global Promotion Manager. I became the public voice of the brand, combining communication, community engagement, content creation and social customer care across multiple markets.

I launched and ran the French, UK, and US social media channels, opened direct lines of communication with international customers and retailers, and significantly boosted brand visibility and reputation. I hosted events, collaborated with influencers, managed press relations, and even welcomed visitors into a dedicated product showroom in my home.

As a well-known journalist in the aquarium field, I was trusted by the community — and that trust extended to the brand. People didn’t just follow Dennerle; they followed me, because I embodied the brand with authenticity and care.

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I help brands and causes build authentic public voices — by advocating for what they do in ways that are credible, approachable, and human.

Whether I’m representing a company, a product, or a mission, I bring expertise, trust, and connection to the role — not just as a spokesperson, but as someone who understands and believes in what I represent.

🎤 Brand Representation & Visibility

• Speaking and writing as the voice of a brand across platforms
• Acting as a trusted public presence during campaigns, launches, or events
• Representing companies online, in press content, and in direct contact with customers or communities

🗣️ Tone & Voice Advocacy

• Helping teams connect with their audiences through tone that feels personal and real
• Humanizing messaging without overstepping — especially in sensitive or technical fields
• Adapting my presence based on each brand’s level of visibility or anonymity

🌍 Cross-Cultural Communication

• Advocating in both English and French, across markets and regions
• Navigating tone, language, and norms for global visibility and reach

Advocacy is about connection. I help brands and missions speak with a voice that people trust — because it’s informed, thoughtful, and real.

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