By Marie-Sophie Germain
France’s pet industry is thriving, with a market value of €5.8 billion in 2022 and a projected pet food market size of $6.18 billion in 2025, growing at a 4.34% CAGR through 2030. With 74 million pets and 61% of households owning at least one, the sector is driven by evolving consumer preferences and technological advancements. As a science journalist, pet website developer, and author of 20+ pet care books, I’ve observed how these trends shape opportunities for brands, SMEs, and content creators. Here are five key trends defining the French pet industry in 2025, offering insights for businesses and pet enthusiasts alike.
1. 🥗 Premiumization and Health-Focused Pet Products
French pet owners increasingly treat pets as family, driving demand for premium, health-focused products. In 2025, the market sees a surge in organic, grain-free, and specialized pet foods, such as Mars’ Pedigree Multivitamins for immunity and digestion. My experience creating content for small pets websites, magazines and books highlights this shift, as owners seek tailored nutrition for rabbits, reptiles, and birds.
2. 🛒 Rise of E-Commerce and Subscription Models
Online pet product sales are booming, with 15.9% of dog owners and 11.8% of cat owners buying food online. The convenience of online shopping has extended to the pet care sector. The French pet care e-commerce market is projected to grow at a CAGR of 8.3% from 2025 to 2030, reaching approximately USD 6.03 billion by 2030 . This growth is fueled by the increasing availability of pet products online and the preference for home delivery services. Platforms like Amazon and Chewy inspire French brands to adopt subscription models for food, treats, and accessories, mirroring global trends where subscription boxes grow steadily.
3. 🌿 Emphasis on Sustainability, Ethical Practices and Eco-Friendly Products
Environmental consciousness is influencing the pet industry, with consumers favoring sustainable and ethically produced products. Brands that align with these values are gaining a competitive edge in the market. Sustainability is actually a priority for younger French pet owners, with 50% willing to pay more for eco-friendly products. Biodegradable waste bags, organic foods, recyclable packaging and responsibly sourced ingredients gain traction, reflecting global trends where sustainability drives purchasing decisions.
4. 💼 Growth in Pet Services and Insurance
Beyond products, services like pet sitting, grooming, and insurance are gaining traction. The pet sitting market in France is anticipated to grow at a CAGR of 10.9% from 2025 to 2030, reaching USD 213.9 million by 2030 Grand View Research. Additionally, the pet insurance sector is expanding as owners seek to manage veterinary costs and ensure comprehensive care for their animals.
5. 📈 Surge in Pet Ownership and Humanization
Pet ownership in France has reached new heights, with approximately 61% of households having at least one pet. This trend is accompanied by the humanization of pets, where animals are increasingly considered family members. This shift influences purchasing decisions, leading to higher demand for premium products and services that cater to pets’ well-being. Pet humanization fuels demand for content that educates and engages, from blogs to children’s books. In 2025, French households seek content that strengthens their bond with pets.
The French pet industry in 2025 is characterized by a blend of tradition and innovation, with a strong emphasis on quality, convenience, and ethical considerations. As pet ownership continues to rise, businesses that adapt to these trends are well-positioned to thrive in this dynamic market.
MARIE-SOPHIE GERMAIN 